Social Media Demographics to Inform Your 2022 Strategy – Sprout Social

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Twitter demographics and usage. Number of daily active users: 211 million (up from 187 million) Largest age group: 18-29 (42%) Gender: 38.4% female, 61.6% male (no data on other genders) Time spent per day: 31 minutes Takeaways from Twitter demographics for 2022

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